EM001

Events Management

Introduction

A two-day executive programme providing an appreciation to the role of meetings and events as part of corporate communications strategy, the key components and processes of sound event-management practice with opportunities to apply acquired knowledge in a workshop setting. This course answers the following questions:

• Definition of events and its roles within organizations
• Establishing goals and objectives of events
• Strategies and key-success factors for events
• Measurements of performance

Course Outline

• Overview of the events industry and practice
• Myths and truths of events - defining what you are managing
• Role of events in different organizations
• Understanding the key drivers of events
• Strategic framework of managing events
• Articulating the goal and communication objectives
• Advantages and challenges of events
• Six critical factors to a successful event management
• Building organizational structures
• Complementing other communications platforms
• Risk management and contingency planning
• Marketing - attendees, sponsorship and content providers
• Content Development - research, congruence and image
• Budgeting, time management, people management
• Resource Planning - working with internal and external sources
• Execution Phase - conducting with savvy and space for improvisation
• On-site management and on-site experience
• Post event activities - ideas that keep them engaged
• Measurement of returns - what and how to

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