EM001

eMarketing Workshop

Introduction

TMS has partnered with PurpleClick, to deliver strategic internet solutions for the hospitality business.

Think about it. The thought of connecting with 70 million customers in South East Asia alone through a single point of contact makes it a breeze.
This one-day eMarktingWorkshop will provide professionals insights to sales & marketing professionals with innovative ideas, harnessing cutting-edge technology and learn how to employ proprietory methods and customer-focused strategies.

Course Outline

1. Online Marketing and its components
   • EDM
   • SEM : PPC & SEO
   • Online Media banner advertising
   • Web analytics : Tools and Measurement
2. SEM
   • What is SEM - PPC & SEO
   • What is the difference between PPC & SEO
   • What Metrics are measured for PPC and what these Metrics mean to you
3. Online Media Banner Advertising
   • Online Banner advertising and its importance
   • Strategies to achieve a good banner display campaign
   • Integrating SEM with Banner displays
4. Web Analytics
• Analytics and how it helps you
• What do you measure with Analytics, and what do you do with it?
5. Social Media Marketing
   • The online marketing landscape and the possible future
   • Social Media marketing and its importance
   • Case Studies
6. Viral Marketing
   • Why Viral?
   • How online marketing can assist you in your viral campaign
   • Elements of a good Viral Marketing campaign
   • Case Studies

Minimum class participants: 10
Maximum class participants: 25

Who should attend

• Revenue Management Professionals
• Hotel General Managers
• Director of Sales
• Director of Marketing
• Business Development professionals
• Financial Controllers
• Reservations professionals

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