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TMS has partnered with PhoCusWright to offer this exclusive MasterClass Programme that will be facilitated by IDeas. The course traces the dramatic transformation that the travel industry has seen since the advent of the global internet and mobile technologies.
Participants will learn about how internet and other emerging technologies are impacting travel markets around the world.
MasterClass is a unique educational initiative that allows professionals in the travel, tourism and hospitality industry to learn directly from preeminent experts from around the globe.
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- Have a clear understanding of how the Internet has changed the way travelers search, shop and buy travel
- Advance their skill-sets and decision-making capabilities to benefit their organization and career
- Establish a foundation for working more effectively in this rapidly shifting business landscape
- Gain greater clarity about the evolving relationship between travelers, suppliers and intermediaries
- Benefit from a unique format that brings together a global perspective with local insight
Who should attend
- Executives
- Managers
- Management Trainees
- Students and Interns
About PhoCusWright
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer planning behavior.
About HSMAI Asia Pacific (www.hsmai.org)
HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.
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